We make the few things we'd actually keep ourselves.
An India-made wellness studio. One product per category. Get it right, then move on.
Erilas isn't a 47-SKU 'brand'. We make three things — a clinical glow balm, a puzzle ball for dogs, a rotating lick-bowl. Each was made because the founder physically couldn't find the version she'd buy at a fair India price.
If a fourth product happens, it'll happen because the same thing happened to us again. Until then: three.
How we got here
It started in late 2025. Our founder Daksh was paying ₹3,500 for a Korean PDRN multi-balm. Same active, same delivery format, just imported with a 4× markup. She got fed up and started reading the formulators' supplier lists. Turned out the same 5% PDRN compound was being made in two facilities — one in Seoul, one in Hyderabad.
So we made our own. Same actives, India-made, India-priced. ₹999.
While the balm was in development, a friend's beagle started chewing through her sofa. The vet said 'mental enrichment.' She tried to buy a treat-dispensing puzzle ball — the imported ones were ₹2,800. So we made one of those too.
Then the lick-bowl, for a different friend whose rescue dog wouldn't stop gulping. ₹1,499. Built like the imported version that costs ₹3,200.
What we believe
One per category, made obsessively. We refuse to dilute attention with seven variants of the same product. One face item. One puzzle. One slow feeder. The cap shape is debated. The ball weight is debated. The lick-ridges are debated. Then we ship.
India-made, fairly priced. Every Erilas product is manufactured in India. We don't import finished goods, ever. The savings go to you, not to a logistics middleman.
The same active, the same standard. 5% PDRN means 5% PDRN. Volufiline 6% means Volufiline 6%. We list the actual percentages on the label because we want you to compare us to the ₹3,500 import.
Why skincare AND pet products?
Honestly? Because both problems annoyed us. The brand thesis is simple: if we can't find the fair-priced India-made version of something we'd buy, we make it. The category is incidental. The standard is non-negotiable.
If the next obsession is a tea kettle or a desk lamp, that's what we'll make. Until then: skin, play, calm. Three.